Ahrefs also offers comprehensive competitor analysis and research capabilities, helping users to identify and analyze their competitors' strengths and weaknesses. 2. com Top Organic Keyword. Briefly put, it’s like learning from others’ triumphs and blunders – a clever way to stay steps ahead. 0” page in Site Explorer. Its key features include keyword research, site audit, backlink analysis, and competitor analysis. So unlike Ahrefs, SEMrush or Moz Pro, Majestic is all about backlinks. When evaluating different solutions, potential buyers compare competencies in categories such as evaluation and contracting, integration and deployment, service and support, and. To see your competitors’ ad spend, go to the “Overview 2. Here are our favorite 3: 1. The first step you should really take is to perform an audit on your site. . For example, Pepsi and Coke are competitors because they sell the same thing to the same market. This helps in optimizing website content and improving organic search rankings. 7. On the other hand, Ahrefs also offers a comprehensive competitor analysis, but seems to emphasize too much on backlinks instead of going for an all-round approach like Semrush. SEMRush. Ahrefs Overview of Ahrefs. Ahrefs will start tracking data and will send you regular updates. Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. Follow along for your business with our free competitive analysis template. Keyword Research. Audit Your Website. The Standard plan, which costs $179 per month, includes more advanced features such as full site audits and access to the content explorer tool. Vlog #8: Competitor Analysis. Moz ProThe tools for competitive research are easy to use and give a visual snapshot of their activities and offer a useful user interface for drilling down by category. Traffic. You’ll need it on top of any other SEO tools you’ll use. Semrush for overall functionality. It shows you an accurate picture of your competitors’ traffic, traffic sources, top organic keywords, top paid keywords, and other important data points. Relying Google MobileFriendly test ahrefs. It provides powerful features for keyword research, competitor analysis, backlink analysis, rank tracking, and site audit. By simply plugging the potential site from the HARO query in Site Explorer, you can bring up a quick overview of the site’s metrics, including the Domain Rating (DR) and traffic. Tools to find competitors keywords Ahrefs. To see your competitors’ ad spend, go to the “Overview 2. 1. Get ranking updates for desktop and mobile. com. #8: See Other Keyword Ideas (Based on Your Seed Keywords) #9: Find the Keywords/Topics that Send the Most Traffic to Your Competitors. Ahrefs is one of the best keyword research tools available on the market. Link growth. Turn the algorithm into a friend. Ahrefs has built a reputation as a robust SEO software, and one which is particularly solid for backlink analysis and keyword research purposes. com General Information . Enter a few keywords, then hit “By pages” in the “Traffic share” section on the left menu. This makes Semrush is a better option than Ahrefs if you want to test an SEO tool. Ahrefs is a powerful SEO tool that is designed to help website owners improve their online presence. Here is a quick summary of everything you can do with Ahrefs: Find the keywords that are most profitable for paid as well as organic search. Next, you should analyze your competitors’ link growth and collect data about how many referring domains they get per month. The New York Post is the top news & media site in the Northeast region of the U. This tool helps to optimize website pages, improve user experience, and increase search engine rankings. Alerts: Set up alerts for your campaigns. Ahrefs rank: Check the top sites ranked based on Ahrefs ratings. To test its accuracy, I measured used the keyword “movies” again and was quite shocked when I saw how inaccurate Mangools was. One of the key functionalities of this tool is link analysis. Compare your historical ranking positions with competitors' Hit the "Position History" dropdown to see a graph of your competitors' ranking progress versus yours. Ahrefs is an all-in-one research tool that can be used for competitor analysis in search engine optimization and content marketing. My Favourite Semrush Alternative. SEMrush (Paid) SEMrush is the best keyword research tool for SEO. , “engagement rings,” and search for it in the tool. It takes into account geographic, demographic, and psychographic data about past, current, and potential customers, as well as competitive analysis to evaluate the viability of a product offer. All-in-one SEO software with the largest backlink index on the market. Your top competitors: which websites are competing for the same keywords. The keyword tool has a comprehensive database, which keeps more than seven billion keywords. The New York Post is the top news & media site in the Northeast region of the U. For example, the pattern /b [aeiou]t/ will find words like “bat, bet, bit, bot, but” on a page. 2 in the world. November 10, 2022. SEMRush is a feature-rich digital marketing toolbox that is undoubtedly the greatest Ahrefs substitute available today. SEMRUSH – Best All-in-one SEO tool. Backlink Checker Tool. These three tools make the Ahrefs Site Explorer an all-in-one research tool, including organic traffic research, backlink analysis, and paid traffic research. Ahrefs has a comprehensive keyword explorer. At the lowest level, you can look at up to 3 million keywords a day, while you’re limited to around 250,000 per day with Ahrefs . Get 7 days of full access to all toolkits. The main factor of increasing traffic is keyword analysis or keyword distribution, so they offer a PPC and SEO competitor analysis report. Search volume – shows you how many times per month, on average, people in a given country search for your target keyword. Seed keywords are words or phrases that you can use as the starting point in a keyword research process to unlock more keywords. Other important factors to consider when researching alternatives to Ahrefs include ease of use and reliability. Ahrefs has a comprehensive Site Explorer tool loaded with different information. If you want extensive and accurate data for your keyword research,. Checking if the backlink is in the index immediately after you get it is vital. For example, your goal with the article might be to:. For example, Ahrefs gives you a Keyword Difficulty (KD) score for organic SEO, while Google Keyword Planner reveals competition levels for paid advertising campaigns. It’s one of the most popular and trusted marketing toolkits around and is used by some of the world’s biggest brands, like. Using Ahrefs for competitor analysis:. If you’re a beginner and want to get a feel of keyword research tools, give it a try. SimilarWeb. Ahrefs also gives you estimated search volume, cost per click (CPC), and traffic stats. One of the key functionalities of this tool is link analysis. It's relatively new tool, and it comes with both a free and a paid version, plus a trial of the premium features. $12/month as a starting point is good, even if the research caps can get annoying. Ahrefs will also show you problems such as broken links that could hurt your ranking. At $39/month, SpyFu costs much less than Ahrefs. Step #3: Review Your Keyword List. However, Googling ‘Keto diet’ returns all the authorities in the niche. Find plenty of potential keyword opportunities using SEO Competitor Research and Keyword Research tools. 4. Broken links. Other important factors to consider when researching alternatives to Ahrefs include reliability and ease of use. Whether you want to find the best keywords, do a site audit, analyze the SERP or spy on your competitors, Ahrefs is a better SEO tool when compared to Semrush. Market research is a process of gathering, analyzing, and interpreting information about a given market. Just like many of its contemporaries, Ahrefs also offers organic search reports to its users. Make a copy of the spreadsheet by clicking here. 5. Ahrefs Overview. In this video we continue our journey of competitive research and we look at the Ahrefs software tool. With its advanced features like keyword difficulty analysis and keyword gap analysis, you can identify low-competition keywords and uncover opportunities to outrank your competitors. They include our own collection of free SEO tools, as well as a few select third-party tools that we trust. Ahrefs - All-in-one SEO Competitor Research Tool. Ahrefs provides several reports to help you do backlink analysis. Thus, it is important to have good data on your competitors so that you can identify their SEO strategies and use that to inform your own. I’ve tested a few dozen popular free Chrome extensions and included 14 of the most useful ones in this article. ): But if we look at the data from GKP for the same month, it shows a search volume of 33,100: This means that the “GKP/GSC” ratio for this keyword is 1. Sam Oh is VP of Marketing at Ahrefs. But… is Ahrefs worth your money in 2023? Find out in this detailed review along with its pros, cons and features. Share of voice (SOV) is traditionally a measure of your advertising share compared to competitors. BuzzSumo. On the surface, Serpstat’s SEO research report is exactly the same as Ahrefs and SEMrush. In most cases, you just type your competitor’s domain into the tool and it spits out the. Learn how to use Ahrefs for SEO and to get more traffic to your website. Semrush for overall functionality. Ahrefs is a tool that allows users to research competitor keywords and track competitor rankings in search engines. 2. Teams can benefit from automated reporting, WL, and the extra user seats included in most subscription plans. Keyword Prioritisation (PLUS How to. Check if referring pages are available in Google index. Ahrefs is a tool that can be used for keyword research, link building, and competitor analysis. The formula to calculate share of voice is: SOV = Brand visibility value. You’ll also see volume, the competition, and even seasonal trends for each keyword with the help of website analytics. Includes keyword research for YouTube, Amazon, and Bing. 1. . Semrush vs. For this, insert your domain (or any other domain you want to examine) into Ahrefs Site Explorer tool and choose Organic Keywords report from its left menu. SEMrush and Ahrefs are the two most popular search engine optimization and digital marketing tools on the internet. Ahrefs is a great tool for professionals. With it, you input a link to your competitors’ site, and it gives you data on their DA, Linking Domains, Inbound Links, and the number of keywords ranking in the top 50. SEMrush is an all-in-one digital marketing platform that provides tools for SEO (Search Engine Optimization), PPC (Pay-Per-Click) advertising, social media, content marketing, and market research. 4. Spy on your competitor’s organic traffic and rankings. Go to Ahrefs’ Site Explorer Enter your domain Go to the Organic competitors report This report shows you competing websites that rank in the top 10 for the same keywords as your website. This example takes the Keto Diet niche, as it has growing interest over the years. Comprehensive Competitor Research. To do this, we can use two of Ahrefs’ core metrics: Keyword Difficulty and Traffic Potential. All you need to click is the question mark arrow in the bottom right of the window. But in our experiment, we found that GKP almost always overestimates “true” search volume and is only. Ahrefs has the largest database of search. To make things a bit easier we generate a list of keywords for you based on what is working for your competitors. Ahrefs Lite is the least expensive option, and costs $99 per month. Agency Analytics. Link Building: find the strongest backlink opportunities in a niche. Similarweb 3. Seobility. Here are some of our favorite ChatGPT use cases for SEO that we have found at Ahrefs. Ahrefs all-in-one SEO toolset can help you with: - Competitor research: unveil your competitor's organic keywords, backlink strategies and PPC keywords - Link Building: find the strongest backlink opportunities in. The first step of a SERP analysis is to get a rough sense of the traffic opportunity and ranking difficulty opportunity. If you care about things like content marketing, competitor analysis, and keyword research, Semrush is the. 4 billion of those keywords are for the US alone. 8,249. To make things a bit easier we generate a list of keywords for you based on what is working for your competitors. Site audit and optimization: Ahrefs provides a site audit feature that scans websites for technical SEO. Moz Pro. Follow the instructions to gather. Ahrefs. Get automated email alerts about your. Pair that with world-class data and an excellent UI, and it’s no wonder that Ahrefs has established itself a leader in the SEO software space. 2. Use the “Traffic share by pages” report in Keywords Explorer . Ahrefs' Rank Tracker is known for its speed and accuracy. 6 billion web pages. It shows you an accurate picture of your competitors’ traffic, traffic sources, top organic keywords, top paid keywords, and other important data points. Like Semrush, Ahrefs also offers tools to perform keyword research, backlink analysis, SEO audits, and position tracking. Similarweb 3. The keyword explorer is like any other keyword tool that is available on the dashboard and has some useful metrics included. SE Ranking covers keyword and competitive research, on-page, off-page and tech optimization, content creation, local SEO and more. Enter any target keyword or phrase, and it will pull the top 100 keyword ideas from its database of over 8 billion keywords from more than 170 countries. Identify your competitors It’s very important to know WHO you are competing with. Competitive Research. A Moz Pro subscription ranges from $99-$599 per month (with significant discounts if you pay yearly). ”. Are You Looking for Ahrefs vs SEMrush The right set of keywords and SEO tools might be the only difference between your soaring competitor and your stagnant business. The Ahrefs dashboard is overall less cluttered than SEMrush. Here’s an easy way to find them: Go to Site Explorer. The tool offers in-depth details about paid and organic search campaigns. Backlink Profile. This goes above and beyond your usual free audit tools and gives you an incredibly clear picture of your site. You can also opt for the Standard plan at $179/month, Advanced at $399/month, and Agency at $999/month. One of the most popular Ahrefs alternatives is SEMrush. 3. Ahrefs is a powerful SEO tool that provides comprehensive data and analysis to help you optimize your website's performance in search engine rankings. Ahrefs too has a “Paid Search” feature for ad-spying; just like Spyfu. With over a decade of practical experience in SEO and digital marketing, there’s nothing that excites him more than perfectly optimized and scalable processes. , Domain Rating). There are two main ways to spy on your competitor’s website traffic and rankings: Using Ahrefs’ Site Explorer – Best for quick checks. Not too bad, but not very. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. 5. Ahrefs has powerful tools for competitor analysis. The next closest competitor (GSC) only had 14% of votes. 14. If you’re a beginner and want to get a feel of keyword research tools, give it a try. 4. Ahrefs. 4 – Mangools. Ahrefs isn’t cheap as its Lite plan comes at $99/month. Search volume – shows you how many times per month, on average, people in a given country search for your target keyword. A regular expression (regex) is a sequence of characters used to find patterns within text. Ahrefs is mostly focused on tracking, monitoring, and research — so it isn’t really a reporting tool, aside from its automated rank tracking updates. The 10 Best Competitor Analysis Tools to Use in 2023 1. Backlink anchor text — Analyze anchor texts to see how your competitors optimize their backlink profiles. One of the most widely used and essential traffic analysis tools is Google Search Console. Ahrefs has a comprehensive keyword explorer. Ubersuggest. Once you’ve established there’s been a Google update, you’ll need to check its date against your total organic traffic to see if there’s been a drop at the same time. Peak behind the curtain to see what growth tactics are working for your competitors. Raven Tools. 3. These are likely your SEO competitors. This means that you can gain an in-depth view of a competitor with Semrush’s Competitive Research section. ” In fact, SEO and content marketing consultant Jake Ballinger said it’s the only paid tool he uses. Designed for keyword research for Google Ads, Google Keyword Planner (GKP) is an invaluable tool in an SEO’s toolbox. Analyze your competitors and find out what are the top SEO keywords they rank for, what keywords they are targeting for their PPC campaigns, and spy on their ad campaigns. Construct regex. 1. g. Semrush – No special discount, but you can get a 16% discount on an annual subscription. It provides a wealth of data on backlinks, referring domains, and anchor text, allowing users to uncover valuable insights into their own and competitors' link profiles. 3% of cases (10 out of 31), while Ahrefs only pulled ahead in both categories for three websites listed in our test, representing 9. They define your niche and help you identify your competitors. Ahrefs. Ahrefs [Best overall SEO tool] Ahrefs is one of the most popular all-in-one SEO tools. 2. To do this, we can use two of Ahrefs’ core metrics: Keyword Difficulty and Traffic Potential. Let’s now move to the individual features… Keyword Research. SEMrush:So the first step is to find competing pages in one of two ways: Search Google for your target keyword. Ahrefs is a go-to instrument for virtual entrepreneurs and Search engine optimization execs having a look to support their site’s efficiency. Instead of building links to pages, I figured the easiest way to test this would be to remove links to a page and see what happened. Get a high-level overview of the SERP. While limited compared to a paid Ahrefs account, they’re still immensely valuable for anyone who’s. You can see analytics from the dashboard, including search engine rankings to domain ratings, referring domains, and backlinks. Give a Try to Ahrefs Now. Ahrefs empowers users to uncover relevant keywords that resonate with their target audience. Ahrefs is ideal for in-depth SEO analysis, including keyword research, backlink analysis, and competitor research. WebSite Auditor is a powerful SEO tool that allows website owners to analyze their websites and identify areas for improvement. This selection of free SEO tools will help you with various SEO tasks, such as keyword research, on-page SEO, link building, and more. 6. Ahrefs tends to provide most of its data in graphs and charts, while Moz prefers to use tables in most cases. SEMrush is a popular SEO tool that is used to conduct keyword research, competitor analysis, and Google Ad optimization. 3. 3x. Surfer. 25 billion+ keyword index. Ahrefs SEO Product Tour, Reviews & More 2023. Semrush, on the other hand, has a free version. This really helps improve your SEO strategy and drive traffic to your site. 1. 3/ See keywords that bring you traffic. Sleep Foundation didn’t have any data here, so let’s look at another competitor:. You can even track them! With many great tools for search, we even find great results from Ahrefs which is huge for SEO keyword research. Ahrefs is a great tool for SEO professionals. SEMrush. In Google’s Keyword Planner, you can get search volume and traffic estimates for keywords you're considering. Not just an SEO tool, SEMrush is an all-in-one marketing suite that helps you manage SEO, paid traffic analysis (ad strategy, competitor’s paid traffic analysis, etc), social media marketing, and even PR (brand monitoring, discovering. Enter a few keywords, then hit “By pages” in the “Traffic share” section on the left menu. Find rankings for specific keywords using the inbuilt filters and search functionality. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. It provides a complete SEO report to know the competitor’s page ranking for keywords. Seed keywords. Considering alternatives to Ahrefs? See what SEO Tools Ahrefs users also considered in their purchasing decision. In the second left sidebar that now appears, click “Parent Topics. Ahrefs is the darling of SEO marketers everywhere — but, like Semrush, it offers tools for paid search marketers, too. Raven Tools. The tool is simple to use. This data comes from our database of ~500 million keywords (updated monthly). com. It offers a powerful set of features for finding lucrative keywords and analyzing competitor rankings. Step 1: Research Your Niche. While its interface isn't geared for beginners, it's a solid. 37%, Mozscape comes in at 79. One thing we really like about Ahrefs is its keyword data as you can get access to over 7 billion keywords and 1 billion pieces of content (along with the. New project setup is easy. A competitor SEO analysis is a process of dissecting your rivals’ strategies to reveal their strengths, weaknesses, and opportunities. 1. 88% and. Ahrefs’ Site Explorer. Using Ahrefs, you can view all of the pay-per-click (PPC) keywords your competitor is targeting. WebSite Auditor. Share of voice (SOV) is traditionally a measure of your advertising share compared to competitors. It can be used for keyword research, competitor analysis, and backlink monitoring. Step 2: Conduct Page Analysis. com. Ahrefs also offers a robust keyword research tool that provides valuable insights into keyword search volume, difficulty, and click. 87sec. It can research and analyze the backlinks, organic search, and paid search. Ahrefs competition research features in a detailed guide. 3. You can find content and keyword gaps that you’ve missed. It offers a powerful set of features for finding lucrative keywords and analyzing competitor rankings. Its pricing starts at $99 per month. Ahrefs has been a must-have in my marketing toolkit for many years. It helps users put together a dashboard of automatically-compiled and organized competitor updates so brands can always be in-the-know on what their competitors are doing. BuzzSumo 6. Ubersuggest: Affordable, practical, and beginner are friendly: 5. 1. 4. Add the appropriate competitor domain, navigate to “Paid search,” and then use Ahrefs’ data. Ahrefs Pte. The tool. BrightEdge. Ahrefs. It aids in the discovery of keyword ideas for fresh content development. One of the most widely used and essential traffic analysis tools is Google Search Console. Get these metrics and more. 2. We have compiled a list of solutions that reviewers voted as the best overall alternatives and competitors to Ahrefs, including Semrush, SE Ranking, Similarweb, and Serpstat. com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword. Serpstat describes itself as a ‘growth hacking tool for SEO’, offering positions tracking, backlink analysis, keywords research, site audits, and competitor research. Go to the Backlinks report. At least according to this test, their support looks to be responsive and helpful. Find Competitors’ Keywords Using Ahrefs. Keywordtool. Ubersuggest is one of the best free competitor keyword research tool that helps you find more than 100 long-tail keywords in a few minutes. Ahrefs lacks an introductory competitive research tool that you can use without digging deep into your team’s budget. This selection of free SEO tools will help you with various SEO tasks, such as keyword research, on-page SEO, link building, and more. I've tried other software like SEMRush and Moz but found that Ahrefs is the most accurate regarding keyword difficulty. All you need to do is enter your competitor’s domain URL and complete the reCaptcha verification. Ahrefs: Competitive Intelligence Tools. By using Ahrefs to analyze search volume and keyword difficulty, analyze SERP data, use filters and sorting options, and analyze competitor keywords, you can identify the best keywords to target for your. Link Explorer Explore over 40 trillion links for powerful backlink data. That said, Ahrefs is also one of the top Moz alternatives for keyword research, technical site audits and competitor content analysis. It’s an all-in-one digital marketing platform that comes with dozens of tools for competitor research, SEO, content marketing, PPC, and social media marketing. It’s 100% focused on backlinks. 1. S. “Moz Link Explorer is our most invaluable tool for conducting SEO competitive research. Ahrefs was launched in 2011 and is primarily known for its backlink analysis feature, while SEMrush was launched in 2008 and is known for its keyword research and competitor analysis tools. 2. Peak behind the curtain to see what growth tactics are working for your competitors. Analyze your competitors: Take a look at your. You can select the target keywords based on different search engines, which is a big plus. The 9 best rank trackers. Ahrefs’ KD score focuses on organic SEO, considering factors like backlinks and referring domains to determine how challenging it is to rank for a keyword. This tool offers a range of features for digital marketers looking to optimize their SEO efforts. Using Semrush is a. Rightly so, you are able to find thousands of amazing keyword ideas and examine their ranking difficulty, and traffic potential, all of this in just one single click. Ahrefs takes the prize for the best competitive benchmarking and content marketing, as the Moz Content tool isn’t built-in and has to be bought separately. Introduction Regarding search engine optimization (SEO), keyword. Last year we increased organic traffic to our website by 250%. META SEO Inspector. Ubersuggest. The first is with Google Search Console. There are a couple of ways to use this data. Semrush. Click on “+ Keyword filters” to find the “Keyword” filter and use the “Doesn’t contain” rule. 5 penny more than Ahrefs Lite. Email alerts – A feature you can also find in tools like Ahrefs that lets you set up notifications when a competitor’s site ranks for new keywords. If we want to find keywords phrased as a. Get startedwith Semrush today. If it's your first time using it, then you should know that the SEO software suite specializes in keyword research, competitor analysis, and paid advertising campaign optimization. Ahrefs used to have a straightforward pricing model: if you signed up to Lite, you got featured in Lite. Google search rank trackingBulk Keyword Research. It shows you backlinks which are intentionally hidden from Ahrefs, Majestic, Semrush and co. Market research is a process of gathering, analyzing, and interpreting information about a given market. However, I suggest you do further keyword research before ruling a competitive niche out entirely. Cons. Start with broad searches like: “content marketing” “content. Even though Ahrefs suggests more keywords, SEMrush lets you look at a larger volume of keywords daily, no matter which plan you opt for. Google Analytics. Average Load Time. Vlog #8: Competitor Analysis. Backlink checking tools for conducting analysis and spotting good places to get backlinks. No paid keywords: Mangools can’t replace Ahrefs regarding Google ads and tracking keywords that your competitors are bidding for. Semrush is the world’s leading keyword research and competitor analysis service for online marketing and one of the most popular SEO tools on the market. Its primary functions include competitive analysis, URL ranking, Keyword research, backlink audits, etc. With Ahrefs, you can access detailed insights on your competitors' backlinks, organic keywords, and top-performing content. It provides valuable insights into improving organic search rankings. It is a paid tool and is considered one of the best SEO tools on the market. UberSuggest – Best SimilarWeb alternative FREE. AHREFS is really good tool to renowned SEO backlink checker and competitor research tool. Its robust backlink analysis, competitor analysis, and keyword research features make it a favorite among SEO professionals and digital marketers. Use the “Traffic share by pages” report in Keywords Explorer . Ahrefs 4. 2. It’s much more manageable now. You can access support directly from the dashboard. It collects all the. It does not show you an in-depth analysis of backlinks. Traffic analytics. Semrush. Q6. ClickUp 2. 2. Here’s how to find competitor keywords on Ahrefs. It empowers you to make informed decisions, refine your own SEO game plan, and ultimately, outshine. It gives you access to all the key tools typically needed for a SEO project: keyword research, backlink analysis and site auditing.